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Kaun jaye yahan ki galiyan chhod ke!

Uttarakhand. The land of dreams! Cradled in the lap of majestic mountains, Uttarakhand is the most beautiful place on earth. Blessed, as it is, with scintillating and mesmerizing view of snow-bound peaks of Himalayas, the beauty is highlighted with its flora and fauna. This sheer beauty and diverse topography of the place makes one feel he has entered Jannat.

This land has produced many people who have attained high statures in life. One among them is Prasoon Joshi The Creative Director of McCann-Erickson for South Asia & South East Asia. Having done MBA, Joshi ji had a chance to build a scintillating career graph. He has Create Many Add, which have made a mark on the National and International Advertisement   industry.

Among his Add are Chloromint, Asian Paints, Cadbury, NDTV India, Pulse Polio Program, Vacao Scooty, Close up, Bacardi Ponds “Thanda Matlab Coca Cola” Etc.
He is not only the backbone of the International Advertisement Industry but also the Indian film Industry where he is acknowledged as a great lyricist.
Some of his best lyrics are
Ladkiya kyon ladkon see nahin hoti.
Rok sako to rok lo.
Aab ke sawan aise baarse by Shuba Mudgal.
Duba duba rehata hai by Silk Route.
He has received the Screen award for best lyrics from the film Hum Tum . ( sason ko )
His most widely known campaign is “Thanda Matlab Coca Cola”

“Thanda Matlab Coca Cola”!' The single line, which shook up beverage advertising and brought the 2002 ABBY Awards for the Best Copywriter and the Best Ad Campaign.
Prasoon Joshi is the only Indian who has to his credit the Golden Lion Award at Cannes.

Having become a successful Director has not made a man like Prasoon Joshi forget his roots.

The sublime valleys and hills of Uttarakhand are the inspiration behind the love of nature that he portrays in his Work. And to promote the beauty, culture and heritage of these, with its lively villages, unique dances and folk music, the shrubs and the flowers, waterfalls, and shiny mountain panoramas, Joshi ji have a dream to start an Institute of Arts and Communication - where he can groom talented youngsters from Uttaranchal for the commercial world. This will be his dedication to the place, to Uttarakhand, which is also called as DEV BHOOMI - The Land of the Gods. The Advertisements, lyrics the man- with his love for nature and reality… all is there in front of you. He said that my deepest affections and regards to all lovers of Uttarakhand. To the others who don't, I would request to go to the land of hills, of crystal clear water flowing in mesmerizing streams, to the ever-enchanting greenery, the alluring beauty of the flowers and shrubs, and, above all, the stunning sunrise and sunset. This is where the life is…this is where the heart is. Jai Bharat! Jai Uttarakhand.

  Let us have a look in the mirror of news to Prasoon Joshi
The New York Festivals has announced its awards and the Indian flag is fluttering high. McCann has struck it big with two Golds and a Bronze. The Golds are for a Sweetex banner advertisement and a direct mailer about breast cancer. The bronze is for a Coke advertisement. Cheers Prasoon, way to go. From -


Prasoon's creativity has been deeply influenced by his childhood years in the Garwhal. Conversations with trees, birds and mountains while playing in the hills were part of his formative years in Almora, Gopeshwar


"There is no formula to it, and there is no way of knowing how and where an idea will come from. You don't find ideas - ideas choose you."

www.businessworldindia.com" www.businessworldindia.com
Prasoon Joshi fits the new stereotype of a creative director. He is from a small town (Almora) and is a writer at heart. He has written the lyrics for several Hindi films (Hum Tum among others) and serials.

He has made the music world sit up and take notice - with his breezy yet meaningful songs in Hum Tum,

Winner of the Screen Awards 2001 in India and nominated for the MTV Awards for best Indipop music video category

Mann ke Manjeeré reached 26 million households via six satellite music television channels, effectively

www.hamarauttaranchal.com @http://www.hamarauttaranchal.com/news/new1.asp?id=3001

Prasoon Joshi among India Today's 50 young leaders

Cannes Interviews -Thanks to Prasoon Joshi's arrival on the scene last year.

Prasoon Joshi was named the Copywriter of the Year.


Prasoon Joshi's credo is that advertising is a by-product of fun and he makes sure everyone follows this rule
Forward this page to friends. This is just to promote the people & culture of Uttarakhand. Please send your wishes your suggestion and comment to Prasoon Joshi at the following address: prasoonjoshi@rediffmail.com or rajneesh_jmd1@yahoo.com hoping to hear from you soon,
Courtesy by
Rajneesh Agnihotri
Sunil Kukreti from -Denik Bhaskar

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